We have just finished shooting the Spring/Summer campaign for our fashion/jewellery client 1915, which is a new brand that has been created and launched in Dubai.

The first part of the campaign was shot at the exclusive ‘The Worx’ studios in London and the second half was shot in Dubai.

The campaign launch was in two phases. For the first ‘teaser phase’ we created images of models with super long arms which were empty and accompanied by the headline ‘Our Time is Coming’.

Closer to the launch of the brand the ads and posters changed to reveal the models wearing the collection of watches with the new headline ‘Our Time has Come’

The images were displayed on huge posters across the motorways into Dubai as well as in key fashion magazines.

Mark said: “I really enjoyed the crazy world of Dubai and sampling Arab culture. Everything is big - they have the biggest shopping malls, the tallest buildings and now we have given them the longest arms!”

22-Nov-2011 10:41 PM
MARK WESTERBY’S INTERNATIONAL HONORS Mark Westerby has received five honorable mentions from the International Photographic (IPA) awards. The International Photography Awards are part of the Lucie Foundation. The IPA celebrates t..

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